When hunting for a preowned car, you can sift through the thousands of ads placed by the franchise dealers that pay top dollar for adverstising to “buy their way to the top” of the ads. You will find some great cars, but also pay a premium price potentially. Dealers who can price very aggressively due to low overhead and shorter margin potential choose advertising that reward their style of business.
Advertising avenues such as Car Gurus and True Car reward dealers that choose to advertise their offerings at what is considered a “Great”or “Good”deal by placing their vehicles on the 1st page of their listings. This allows the consumer to see the best priced inventory around, not just the inventory that the dealers with the big pockets want you to see.
Shop Car Gurus and True Car. Shop wisely!